Before technology changed the way people found businesses, a company’s success or failure was decided by word of mouth. A company’s performance would be severely harmed if too many people uttered unfavourable things about it.
Let us fast forward to now, when word of mouth continues to have a significant impact on businesses. The only difference now is that brand reputation has been substantially computerized. Online reviews, particularly Google Reviews, have become a form of word-of-mouth.
Local SEO: What Is It?
Local SEO is the practice of improving your company’s internet presence to appear at the top of search engine results. Consider being the proprietor of a barbershop. When consumers in your location look for “barbers near me,” you can be the first result. To achieve this goal, you must use local SEO.
Impact of Google Reviews on SEO
Relevance, distance, and prominence are the three primary categories that Google uses to classify local ranking variables.
The importance of review data comes under this group. The term “prominence” refers to how well-known a company is.
The number and quality of Google reviews are taken into account when determining a business’s local search ranking: more positive reviews and ratings will almost certainly boost a company’s regional position.
A large number of negative reviews will, of course, lower your star rating and harm your local search results. As a result, you must choose all of the tactics that will assist you in obtaining excellent Google reviews. This will have a beneficial impact on your local SEO as a result. Helping Digital is a top SEO agency that can tailor SEO methods to your specific requirements. For more information about their services, go to their website.